Over 18 years experience of planning, selling and delivering compelling commercial solutions – both B2C and B2B, online and offline.
Currently working for SiteSpect Inc as a Web Optimisation Consultant for their UK operation alongside existing contract and project work for my own business optimisation consultancy trsdigital Ltd
This experience means I provide digital consultancy on one-off projects and longer term client contracts, optimising business and marketing performance using analytics and testing technologies
– Significant experience in commercial websites, business analysis and project delivery
– Lead or stakeholder in dozens probably hundreds of website developments
– Clear affinity and confidence with digital project management and systems.
A background in media and advertising sales (print, online and sponsorship) with a high level of competence in budget planning, multi channel campaign planning, commercial pitches, negotiation and robust business relationships.
All this means the results of planning and analysis can be delivered back to client and tempered with a clear understanding of the commercial impact and quantified risk
Specialities: Conversion rate optimisation, analytics, business intelligence and commercial analysis. Technical solutions, client boarding, engagement and account development.
e-commerce and online services marketing, media buying and sales – print, new media and sponsorship.
online commercial strategy and product development, process refinement and project management