Founder of CXL and CXL Institute. Conversion optimization champion. Speaker, author, optimizer. He calls your bullshit.
I’m the Founder and Principal of CXL.
My unusual name (to most people) is actually pronounced ‘Pep Laya’. I am from Estonia, but live in Austin, TX (still spend my summers in Europe to escape the Texas heat).
I’m an entrepreneur and a conversion optimization champion. I’m passionate about driving change and growth through digital optimization.
I was voted as #1 most influential conversion rate optimization expert in the world.
I am devoted to growing the size and quality of the whole conversion optimization community. You can always rely on me for help, and to call bullshit.