I specialize in product messaging for both SaaS & eCommerce. If you suspect you’re losing sales or leads due to vague, confusing, or generic product messaging, chances are I can help you fix this (very frustrating!) problem.
I have extensive experience in this area (as well as a lot of passion for it) — I’ve even taught my methods to optimizers around the globe in partnership with ConversionXL, one of the world’s top CRO agencies.
I do great work, and have the track record to prove it.
I’ve worked with industry-leading enterprises (like AT&T & Intuit), award-winning design agencies (like MetaLab, the designers of Slack), and groundbreaking startups (like Base CRM, Pipedrive, Koding, Sourcegraph, and many more).
I continue to be enthusiastically referred by the talented folks at both Copy Hackers and ConversionXL for my research-driven, content-first services. I’ve brought in conversion rate improvements that range from 45% … all the way to 864% (yes, really, we increased a client’s lead gen rate by 864%. That was pretty rad).
I’m a copywriter who’s deeply passionate about stats & analytics.
Nothing makes me happier than slicing & dicing data in Google Analytics, Mixpanel, or Adobe Analytics to unearth hidden optimization opportunities.
I apply an equally data-driven approach to messaging & copy-focused projects (think surveys, polls, and 1-on-1 interviews). As such, if you’re just looking for someone to re-write some page copy so it “sounds better,” I’m probably not the right fit for you.