Digital Analytics Specialist & Product Development Strategist. Director of Innovation.
Senior digital analyst and product developer with over 17 years of experience from large multinationals, in cross functional teams, as well as leading dedicated analytics teams. Holds the prestigious DAA Certification.
Understands the ins and outs of organizational integration of digital analytics. Deep experience with nurturing an analytical and data-driven approach to business activities. Engaging at the strategic level to link overall business goals to tactical and precise measures, KPIs and optimization paths.
History of clearly communicating often-complex strategic and analytical concepts and translating business requirements into deployable data deliveries and findings.
Respected for strong ability to create lasting partnerships by providing uncommon levels of inspiration and training, ensuring that stakeholders realize the full value of a strategic and data-driven approach. Fervent and persistent digital analytics evangelist able to engage and energize colleagues and audiences.
A sought after and experienced public speaker in my fields of expertise. Delivers driven and engaging talks and workshops.
Specialties: Web analytics; Organizational integration, Implementation management, Evangelism, Data visualization, Product ownership, KPI Development,Monetization and Goal-oriented performance tracking.
Public speaking, Product Ownership, Agile, Education, Change management, On-line strategy.
Optimization, Usability & IA.