Craig Sullivan

The legend. @ optimiseordie
craig sullivan

Craig Sullivan

The legend. @ optimiseordie
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Biography

User Experience champion with a wealth of experience gained working with high street retailers and leading brands.

I’m a User Experience champion with a wealth of experience gained working with high street retailers and leading brands. My skills base includes UX, Usability testing, User Centred Design, online marketing, customer insight, web analytics and multi-variate testing.

  • 12 years usability and user experience
  • 7 years A/.B and Multivariate testing
  • 6 years site optimisation expertise (over 30M revenue lift)
  • 4 years International site optimisation programme mgmnt
  • 16 years project and product team management
  • 12 years hands on and technical web analytics
  • In depth customer insight research skills
  • Conversion optimisation specialist
  • Video on Demand and integrated video
  • Contract negotiation, SLA and KPI development
  • Startup Advisor and Mentor

I am proud of the consumer facing improvements delivered during my career and how I fostered an appreciation of the importance of the user experience within others. I have become recognised as a technology champion for UX techniques and web analytics, contributing to respected publications, industry events and expert panels. I write regularly for Econsultancy on user experience and mobile strategy.

At Belron, I’ve increased Worldwide online conversion rates by over 40% in less than two years. Using agile techniques, optimisation and usability research blended with a brilliant team of people, we delivered measurable benefits to both consumer *and* the business bottom line. In a big way.

Rather than bore you with more random stats, just ask me questions!

Specialties: User Experience, User centred design, Usability testing and techniques, Web analytics, customer insight and research, a/b and multi-variate testing, conversion rate, page and funnel optimisation, streamed and downloadable video, project and programme management, customer self service contact deflection, competitive benchmarking, information architecture and search analytics.

All sessions by Craig Sullivan