Biography
Co-Founder of Global Optimization Group and konversionsKRAFT, Author, University Lecturer, Speaker, Entrepreneur, Growth Marketer, Blogger, Consultant, Enabler.
I have worked in the ecommerce optimization industry since 1996 when i founded Web Arts AG. Today, with nearly 70 consultants, designers and conversion experts, Web Arts is the leading conversion optimization agency in Germany.
My personal focus is on combining qualitative research (user testing) with consumer psychology, behavioral economics and game theory to deliver most effective optimzation hypotheses that will be validated with a/b or multivariate testing.
Specialties
- Research
- Consulting
- Public Speaking
- Lecturing
- Writing and Blogging