Value of a Visit, Value of an Impression. Do You Know How Much Your Marketing Is Really Worth?
In this talk, Russell will show you unique data on the value of marketing activity. Every visit is not created equal, however, brands don’t understand this. Even worse we still live in a world of post impression, there is another way! Utilising machine learning, large datasets for huge clients Russell will showcase a new and unique way to see the true value in marketing.