State of the SERPs
What 100K keywords and 1,200 domains can tell us about zero-clicks and SERP Features
Google is changing from a search engine to an answer engine. Our biggest challenge is to survive and thrive in this new era of search. I conducted an analysis of +100,000 keywords and 1,200 domains to understand the degree of competition from Google, how much SERP features hurt sites, and what sites that are growing are doing better than those that are shrinking.
Join me on this journey across user intent, entities, and SERP features.