14 Jun 2019
Lessons learned from working in brick & mortar
Come In We’re Open: Real-world lessons for digital design and conversion optimization. In this talk, Erin will take you on a metaphor-filled journey between two worlds!
- First, you’ll explore a different way to look at the world so you can generate more meaningful experiment ideas.
- Then, she’ll sprinkle in some personal anecdotes from working retail.
- Finally, she’ll leave you with A/B test examples to illustrate how her meandering past led to a customer-focused and conversion-filled future.