Leap Forward through Analytics
In standard setup Google Analytics reports traffic data, just by adding the basic code snippet
However, there are several options and additions which add essential insight for improving conversion performance and profit
This presentation will use examples to of ways to use and abuse Google Analytics data for more nuanced data
Intelligent capture and use of Events, custom dimensions and eCommerce data to optimise your conversion performance – even on lead gen sites
Covering setup and analysis of key metrics to understand where users lose their way on the conversion journey
Examples of additional measurement and tips to set these up using Google Analytics and Google Tag Manager.
This will use some case specific examples but also some general examples with ideas to take away.
This will explain
What to consider
What to measure
Why there is no one single “right” way
How to tailor your approach depending on your audience, your proposition and your business objectives.
Leap forward through Analytics