How to stand out in the sea of sameness

Peep Laja
11 Jun 2020
13:00

How to stand out in the sea of sameness

You go pretty much any business website, and what they say about themselves matches what their competitors say about themselves. The message is the same, and in most cases the product/service offered is pretty much the same as well. Any feature that you compete on will be copied. Any claim you make others will make also. Somebody is always cheaper.

So how do you create meaningful differentiation that makes someone choose you over the competition?