How to add millions in revenue with voice of customer

Ben Labay
ben labay
13 Jun 2019
14:00

How to add millions in revenue with voice of customer

Data tells a story. Ben’s expertise lies in understanding this story, including all the information, hidden meanings and lessons and extracting qualitative and actionable data. In a time where data quantity can be overwhelming, it’s becoming increasingly important to be able to orientate yourself in it and use it to your best advantage. With Ben, you will learn about:

  • How context can be a strategy for asking people the right questions
  • CXL’s playbook for gathering voice of customer data specific to mobile
  • Methods to get qualitative data on customers perceptions of UX, friction, motivation, and uncertainties
  • How to prioritize the research findings and create a process for testing and action