How to Accelerate Growth by Applying Behavioral Sciences

Andre Morys
André Morys
12 Jun 2020
12:00

How to Accelerate Growth by Applying Behavioral Sciences

Uber has a behavioral sciences team, Airbnb has it, many other fast growing companies have it too. But how do you connect the behavior of customers to achieve bottom line business goals? Together with his team, Andre developed a way to combine different existing methods and put together the results in a way that they call “behavioral design analysis” as a foundation to create high impact hypothesis for experimentation. Andre shows the framework and the methods they use based on cases with his clients.”