Following the trail: combining insights from multiple data points to generate high impact experiments

Ryan Thomas
Ryan Thomas
12 Jun 2020
10:00

Following the trail: combining insights from multiple data points to generate high impact experiments

We all know that testing button colors isn’t going to get you impressive results, but going beyond testing superficial things to changes that actually make a difference is easier said than done.

Learn how to use analytics and other quantitative data to understand current user behavior, leverage qualitative conversion research to understand why certain actions are being taken (or not taken) and turn those insights into experiments that actually move the needle. We’ll explore methods for finding testing opportunities based on reverse-engineering successful conversions, and preventing potential customers from dropping off, with examples of real research-based tests and their results.”