Understanding disruptive growth: why most optimizers fail to produce great results and how to change it
Airbnb, Amazon, Uber: A couple of companies have something that is called a ‘disruptive business model’. They eliminate the need for competition from a consumers perspective. While optimizers still think that incremental growth is important, traditional companies as their clients will die. André will focus on the effectiveness of optimization and present his core principles that make a difference when it’s about innovation and growth.