Democratizing Online Controlled Experiments at Booking.com

Lukas Vermeer
lukas vermeer
15 Jun 2018
14:00

Democratizing Online Controlled Experiments at Booking.com

At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.

In this talk, we explain how our approach has allowed such a large organization as Booking.com to truly and successfully democratize experimentation.