From Darwin to Digital Marketing: Can Evolutionary AI Create More Effective Customer Journeys?

Jonathan Epstein
jonathan epstein
15 Jun 2018
13:30

From Darwin to Digital Marketing: Can Evolutionary AI Create More Effective Customer Journeys?

“There are two to the 1.8 billionth power combinations of DNA, yet only 9 million plants and animals. Evolution is an extraordinarily fast and efficient designer.”

Evolutionary computation is a more exotic branch of artificial intelligence which builds on core Darwinian principles to accelerate and automate the creation of superior designs for almost anything — antennae, train routes, neural networks, and…pretty much every step on the customer’s journey. How does it work, and how is it different from deep learning? What are the ramifications for the modern marketing leader? This session looks at how evolutionary approaches are transforming marketing practices, and are starting to transform the marketing organization, and the kinds of results that evolution can deliver.