Tools and Techniques for Optimising Cross Device Experiences

Craig Sullivan
craig sullivan
15 Jun 2018

Tools and Techniques for Optimising Cross Device Experiences

What’s wrong with device experiences these days? What’s going wrong? Craig uses his experience of modelling over 400 businesses to show you where common and costly mistakes are made. The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. Nobody ever calls up to complain. Nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices – and it costs money.

There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using analytics data , research and tools – you can stop making excuses and start knowing exactly what device experiences to fix. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.

Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.


  • How to segment your audience and device experiences to find opportunities.
  • How to use inspection to analyse and prioritise these opportunities
  • Methods to extract and automate device experience measurement.