Creating a Global CRO program – in a decentralised organisation
Decentralised organisations are not unusual. Before the age of computers they were basically the way that bigger organisations grew. But they might suffer more than others now in a digitalised world. What happens if you put CRO into those organisations? The most quick and data-driven way of working. You might say they work straight up opposite of how the world did when these companies first were established.
Follow this journey at TUI. How there was a true need for CRO in each and every decentralised market. What happens with the processes, ways of working, documentation, tooling. Yes pretty much the entire framework of experimentation – when we all met for the first time. How could we together show the value of experimentation to the decision makers when we hadn’t even met before?