Data-Driven Copywriting for Brand-Spanking New Products
How to Optimize Your Product’s Sales Messaging … When You Have Zero Customers & Zero Traffic
Conversion-focused copy is all about knowing your customer, inside & out … But what if you don’t have any customers yet? As a startup founder or marketer, how can YOU avoid the all-too-common pitfalls of navel-gazing and confirmation bias when writing copy for your darling pre-launch product? In this talk, CRO copywriter & consultant Momoko Price will share her uniquely objective, data-driven framework for choosing the most relevant & desirable product messages for brand-new products.