Back to the Future: Using Data to go travel in time
We have so much data at our fingertips – yet often don’t have the resource, skill or time to utilise it to its fullest potential. In this talk marketing data expert, Russell McAthy, will go through a number of topics to help you get the most from your data.
He will go through how to set up reporting that makes a difference to the way you work tactically. Another key discussion will be how to do forecasting, both basic and then how the best in marketing are doing right now. He will then quickly cover off his specialist subject attribution – one of the buzz words of marketing even in 2020.”