The Lost Art of Asking Questions

The Lost Art of Asking Questions
els aerts
14 Jun 2019
10:00

The Lost Art of Asking Questions

World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.