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Agenda
Location
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3 days full of sessions and networking
Day 1
11 Jun 2020
Day 2
12 Jun 2020
Day 3
13 Jun 2020
11:00
Bus from Tallinn
12:00
Registration & welcome food
Digital Elite Camp
Opening by Priit, Peep, Viljo
12:30
Digital Elite Camp
Peep Laja
How to stand out in the sea of sameness
13:00
Peep Laja
Phil Nottingham
Better ways to build and measure brand
13:30
Phil Nottingham
Katelyn Bourgoin
The Trigger Technique
14:00
Katelyn Bourgoin
Kevin Indig
State of the SERPs
15:30
Kevin Indig
16:00
Break
Ed Fry
(Re)building a B2B Growth Engine – Lessons from Pivoting to ABM
16:30
Ed Fry
Russell McAthy
Back to the Future: Using Data to go travel in time
17:00
Russell McAthy
17:30
Chill & games
19:00
Dinner
20:00
Beach party
07:30
Breakfast 7.30-9.45
Ryan Thomas
Following the trail: combining insights from multiple data points to generate high impact experiments
10:00
Ryan Thomas
Tim Stewart
Fantastic Fiascos and where to find them
10:30
Tim Stewart
11:00
Break
Kaat Declerck
How psychology can level up your A/B testing game
11:30
Kaat Declerck
André Morys
How to Accelerate Growth by Applying Behavioral Sciences
12:00
André Morys
12:30
Lunch
Denise Visser
Make experimentation ridiculously easy for 2000 bol.com employees
13:30
Denise Visser
Annemarie Klaassen
Optimize your optimization program
14:00
Annemarie Klaassen
14:30
Break
Marianne Stjernvall
Creating a Global CRO program – in a decentralised organisation
15:00
Marianne Stjernvall
Daniel Layfield
Optimizing Plan Mix in a Subscription Business
15:30
Daniel Layfield
Karl Gilis
Stop being obsessed by customer happiness
16:00
Karl Gilis
17:00
Chill & games
19:00
Dinner
20:00
Beach party
07:00
Breakfast 7.00-9.45
Craig Sullivan
CRO is dead
10:00
Craig Sullivan
Olga Andrienko
Why KPIs suck and what to do instead
10:30
Olga Andrienko
Khrystyna Grynko
When do you stop analysing and start taking action?
11:00
Khrystyna Grynko
Digital Elite Camp
THE END
11:30
Digital Elite Camp
12:00
Bus back to Tallinn
Book your spot!